- Written by Shankar Kulkarni
Lot of you will be writing your headlines and subheadlines. I thought of sharing this little knowledge snack called “Framing Effect”
It is a cognitive bias called “LOSS AVERSION” where we place twice as much weight on losses than we do on equivalent gains.
Example: We are more unhappy when we lose $100 Vs when we find $100.
Same is the case with decision making. We are twice as likely to take action if we are presented with a statement in a negative way. (Don’t lose this opportunity) as opposed to a positive opportunity. (Take this opportunity)
1. You’ll save money by upgrading to a new plan (positive)
2. You’ll lose money by not upgrading to a new plan (negative)
Which one do you feel will convert more? Comment below.
So… if you’re not interested in learning more about cognitive biases, and you’re happy to miss out on how to apply them, then definitely don’t click here now. 🙂